Breeders’ Cup Launches New Best-In-Class Website

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New site, developed alongside Infront X and Contentstack, is focused on delivering seamless, modern experience for racing fans


LEXINGTON, Ky.― Breeders’ Cup has launched a new and improved website at, furthering the organization’s position as an industry leader in digital technology. With a full visual redesign, new horse contender avatars, multicast livestream player, seamless ticketing experience, intuitive site architecture, enhanced content serving capabilities, and a streamlined mobile experience, the new site demonstrates Breeders’ Cup’s deep commitment to the fan experience. Read more...

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